Well I didn't get the memo (perhaps because we don't watch television) but believe me there were a lot of fans who did because whilst we were looking for some sping lambs to coo over there was a line of children 3 deep all wanting to kiss and hug this pig at our local children's farm in south East England.
It really got me thinking about children and advertising and what is appropriate or not. Did you know that on average a child will see around 3000 brands and logos in just one day??? All of these companies vying for the attention of my dear sweet little innocent boy, all hoping to make a consumer of him. And then there is me desperately trying to shield him from it.
But anyway, later that day we went to Sainsbury's to do some food shopping. Normally a stroll down the toy aisle is not too much trouble but this time Freddy found some Peppa Pig merchandise!
Oh and don't you just love looking at pictures inside supermarkets from other countries? :)