Thursday, 10 May 2012

Let the battle commence!

OK, so not really a battle but as I mentioned in my previous post about these fruit pouches I have a love / hate relationship with them.

Freddy loves them; I guess they are quite exciting to eat and so different to the normal spoon and bowl thing but they are so so wasteful, both financially and environmentally. 

But when hubby pointed out that per kilo they cost more than sirloin steak I hatched a plan to keep his wallet happy, Freddy happy, the environment happy and the manufacturers......ever so slightly down on their weekly turnover.....

So as I take on these little pouches in a battle to win the heart of my son I am pulling out my trump card.......enter Emil and his mini pot of homemade apple puree!

I found these tiny little jars in the supermarket (they contained pesto paste I think).  I emptied them out and covered them in a picture of Freddy's favourite character - Emil of Lönneberga. 

The puree is a homemade version that up until now Freddy has been snubbing in favour of his fruit pouches.  But the good news is that now he prefers the homemade version!
Better yet is the fact that one day when he didn't want to eat his dinner I asked what he wanted instead and he said 'Emil dinner'.   I just scraped his food into the jar, stuck in a small teaspoon and he ate the whole thing.

This is just a small but powerful example of the effect of advertising on the food choices made by our children.  All I did was to use the same character association that large companies do all the time and even though he doesn't watch TV (apart from this one episode of Emil now and then) you can see how much he wants to copy him.

The good news for me though is that we will surely save a lot of money and waste.

How do you feel about this experiment?

8 comments:

  1. I don't have anything helpful to add, but this did make me laugh out loud!

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    1. That's the best possible thing anyone can say :)

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  2. Mycket smart att ta efter reklammakarna .

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    1. They spend millions working out how to do it so I'm just hitching a free ride :)

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  3. I am choking back the laughter because Walter just nursed to sleep and is still cuddling with me. I absolutely LOVE this creative solution! :)

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    1. Thanks Charissa! It's already saving money! :)

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  4. Yep - it's a tough one - but frankly, I think you have done the right thing. Eventually he will eat good food without having it 'branded' with his favourite character. I think you have done the right thing - great thinking!

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    1. Thanks Recipe Junkie!
      Someone on facebook suggested using a picture of something he loves like racing cars or fire engines rater than a character from the TV and that worked just as well. But boy is the power of marketing strong.

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